FLORIAN HÄCKH
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Visual Communication

2/26/2018

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I am starting to get a feeling, that there is something out there in the world of image-making, that has slipped my attention for a long time. It is the concept of "visual communication".

Up until now, I wasn't to aware of it. I was using photos as reference for my artworks and if for instance a pose was working for what I had in mind, I stole it. But after learning more from great master's artworks, I realized that there is more.

They used every shape, maybe even every brushstroke or piece of marble, to communicate an idea. They weren't just randomly making scribbles and marks until something popped out.

A great example is the statue of the "Dying Gaul".

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"commissioned some time between 230 and 220 BC by Attalus I of Pergamon to celebrate his victory over the Galatians, the Celtic or Gaulish people of parts of Anatolia"

So what is so special about it?

What I find so interesting about it, is the fact how perfectly it portraits the down-fall of the gauls. And it does that by communicating it visually, using shapes and forms. Here is a break-down of what I am seeing:
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The general movement of the statue is "from the upper left to the lower right".
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Every limb is pointing down in some way.
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Every limb is bent, there are no straights.
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The broken horn or bow on the bottom takes us back to the hands and face.

So every shape and form helps communicate the concept of "feeling down", "going down", "downfall", etc...

So next time you start an illustration, maybe start by clearing up, what the idea of the illustration is and make every shape and form communicate that idea.

I hope it helps. 

​Flo
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Photobash practice

2/23/2018

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Hey guys,

I have been quite busy lately, but wanted to post something anyway.

I have been experimenting with new ways of starting illustrations, photos as a starting-point or 3D for instance.

So this was done after getting a client request for a CD-cover, hence the square composition and it took about 1 - 2 hrs.
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This image is a 3D sketch of a city, working with Blender. You could then use this as a perspective-underlay for a lineart or illustration.
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And lastly some traditional work, because it is fun to paint in water-color.
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2018 has been very kind to me up until now, I hope it stays that way. 

Btw please follow me also on Instagram und @florianhaeckh. I am posting sketches and traditional works over there as well. :)

If you want me to do some illustration work for you, feel free to contact me at any time.
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My first published illustrations!

2/2/2018

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Wohooo! I am super happy to announce, that my work can now be seen in the new issue of the "Mephisto"-magazine (Issue 67). 

http://www.mephisto.name/m-shop/

I created images for "Shadowrun: Der Flüsterer in den Schatten" and for "Malmsturm: Dypgraeven"

This feels so great! I hope you guys have as great a weekend as I am feeling right now!

Thanks to Martin Ellermeier for letting me be part in this project.

Cheers,
​Flo
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    This is my blog.

     I will share information about workflow, my insights into image-making or just general thoughts and rants about being an artist.

    In the archives you'll find my first attempts at digital painting. Feel free to check them out.

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